Labels, language, communication: The Zanzara Lab

The twenty-two labels from Caruso & Minini winery are distributed in 40 countries worldwide. The distinctive design of each label is the result of a special collaboration between the winery and the Zanzara Lab, an NGO led by Gianluca Canizzo that promotes the social inclusion of people with disabilities, based in Turin. Drawing inspiration from Matisse, the designs were created by observing the fauna and flora of Marsala. This is why our labels narrate the story of the scents and essence of Sicily, alongside our wine narrative. This partnership between art and business represents a new language capable of transcending cultural barriers and blending taste and beauty to make a lasting impression on the minds and hearts of those who view our labels.